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Planning a Heist with Celebrities
For D'YAVOL X + Disney India
My Role: Senior Designer at 1010 Creative.
D’YAVOL X is the luxury streetwear extension of the D’YAVOL collective, backed by Shah Rukh Khan. The brand operates on a drop model, releasing a few items of clothing every few months.
For Drop 1, the team handled the social media rollout with pre-existing content and set the tone for the brand’s digital presence.
For Drop 2, which was a collaboration between Disney India and D’YAVOL X, the scope expanded. We traveled to Mumbai for the campaign shoot featuring Shah Rukh Khan, Aryan Khan, and Suhana Khan. The creative concept, titled "The Heist", imagined the trio executing a cinematic train robbery to steal a shipment of D’YAVOL X streetwear. You can watch the main film HERE.
I was involved in both video and photo production, creating teasers, launch assets, and digital content to support the Drop 2 launch across platforms. Since the collection featured references to Mickey Mouse, every asset required approval from the Creative Director of Disney India to ensure brand alignment. You can see a glimpse of the work below.
Static Assets
Teasers and other video assets
Drop 1 summary film
I was also tasked with creating a 2-minute summary film for Drop 1, highlighting its tone, visual identity, and results into a fast-paced edit.
And now, some behind the scenes images which we definitely weren't supposed to click at the time....
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